ADVERTISING

Advertising Campaign

An extensive media campaign is planned in national and local newspapers and relevant trade magazines.

For greater impact, link up your pre-show advertising with ours. For details of placement dates, media covered, contact details and costs, please refer to the media schedule which will be circulated to all exhibitors on request.

Coverage in Magazines and Newspapers

Arrangements have been made with several industry magazines to cover the exhibition with editorials, previews and reviews. There may also be editorial coverage in regional newspapers and press conferences.

DIRECT MARKETING

Three Waves of Direct Mail

At least three waves of direct mail will be carried out. The first wave is in the form of an Advance Buyers' Guide, and will be mailed out four weeks before the show. The second and third mailings will be targeted visitor ticket campaigns to our total database and VIP list.

Email, Telemarketing and Fax Campaigns

Email broadcasts will be sent direct to our 15,000 database of potential visitors. Closer to the show, email, fax and telemarketing campaigns are executed to remind professionals in Asia of the event.

Visitor Promotional Trips

Personal visits will be made to key provinces in Goa to further promote awareness about the exhibition among key industry buyers, trade groups and associations.

PROMOTION

Buyers' Guide

The Buyers' Guide is a comprehensive catalogue of the exhibition. It highlights all exhibitors participating at the show under these separate categories: Directory of Exhibitors, Products/Services Index and Index of Participants.

It serves not only as an exhibition reference for trade visitors during the show but is also a useful post-show buyer's guide, and is therefore an excellent publicity tool for you. You will be able to derive greater exposure by placing an advertisement in the directory.

Promotional Materials

Exhibitors will be provided with promotional materials such as admission tickets, posters and other materials, to announce their presence at the show. If you require a soft copy of the show logos, please contact the organiser.

Invitation Cards

All Exhibitors will be given unlimited IHExpo invitation cards to invite their personal visitors to their stalls . Do contact the organisers for subsidized courier rates if required for invitations

Partners